Gmail introduced different inbox tabs, including the Promotions tab, to help improve deliverability and open rates, and to decrease spam complaints from their users. Gmail automatically determines which emails are sent to which tabs based on constantly changing algorithms that take variable data into account, including sender information, email content, and recipient engagement. Microsoft has taken a very similar approach with their "Other" inbox. 

Here are some tips to increase the likelihood of your emails being sent to the primary inbox:

  1. Ask your students and parents to add you to their safe senders list. Click here for instructions.
  2. Personalize your emails. Click here to learn how to modify your system email templates. (Be sure to use email placeholders to personalize your emails!)
  3. Avoid spam-like characteristics. Here are some common examples:
    1. Words - "free," "guarantee," "opportunity," "earn,"" "click," "winner," etc.
    2. Phrases -  "free trial," "visit our website," "save up to," "sign up today," etc.
    3. Uppercase - Writing in ALL CAPS
    4. Punctuation - Excessive use of ...,  !!!, and ???
    5. Links - Excessive use of "click here," very long URLs, or links that direct to problematic websites
    6. Symbols - Excessive use of $$, %, and other symbols
    7. Images - Excessive amount of images or a low ratio of text to image area

Despite your best efforts by following the above tips, one of your emails was still sent to the "Promotions" or "Other" tab. What now? You can actually just have your client move the email to their primary inbox. The email service should remember their preference moving forward.

Gmail

  1. Log into your Gmail account.
  2. Select the "Promotions" tab.
  3. Locate the business email.
  4. Click on the message and drag it to the "Primary" tab.
  5. You'll receive a prompt in the bottom right corner asking if you'd like future emails from this email to go to the "Primary" inbox.
     

Hotmail/Outlook/Microsoft Email

  1. Log into your Microsoft email account (Outlook.com, Hotmail, Sympatico, etc).
  2. Select the "Other" inbox.
  3. Locate the business email.
  4. Click the circle to the left of the email to select it.
  5. Click "Move to" and select "Always move to Focused inbox" from the drop-down menu.
  6. Click "OK" to confirm.